Fortress Strategic Communications builds, enhances, and protects reputations.
We are specialized public relations strategists and counselors who focus on building your company’s profile and sustaining and protecting your excellent reputation over the long term. Clients receive content generated by AP-level editorial specialists.
Our strategic, plan-driven PR delivers value for your company centered on ten fundamental objectives:
(Note: We never reveal the names of current or past clients.)
Case study: An enterprise risk management company
Challenge: This company, which sells cybercrime defense and detection solutions and services to companies and organizations, found themselves in a challenging marketing position. They could publicize the launch of new products and solutions, but they could never identify their clients. This constraint severely diminished their public relations capabilities. They were unable to demonstrate their unique ability to proactively identify and manage risks and damage caused internally by employees and nefarious third parties, through the inappropriate use and manipulation of the company’s IT assets.
Solution and strategy: To overcome this challenge, a four-fold strategy was implemented:
Results: This company was highly active and visible in the media for more than nine years without ever mentioning any clients. Strong relationships were built and maintained with business and trade media. The company spokesperson became the ‘go-to’ expert for the print, broadcast and online media on internal threats and fraud, enterprise risk management, identity theft, and IT security. In time, public perception of the client’s presence in the market shifted from being ‘just another startup’ and ‘some small company’ to a ‘widely respected’ organization led by ‘industry experts.’